Designing AI-Native Businesses
The flagship Systems Thinker course. Design a business that humans and AI operate together: systems first, tools last, artifacts every step.
What you're actually signing up for.
Businesses are systems. Humans and AI are collaborators. Great businesses are intentionally designed.
Most AI education teaches tools. This course teaches the discipline underneath: how to see your business as a system, design each capability on one canvas, decide exactly what stays human and what runs autonomously, and make the whole thing queryable, so you can ask your business questions and trust the answers.
Every module ends with you producing that level's artifact for your own business. By the end they assemble into your operating model: capability map, design canvases, shared glossary, autonomy and approvals matrix, founder cadence, compliance calendar, improvement backlog, and one implementation spec, with a 90-day build order to put it all into operation.
Research claims are always attributed, practitioner stories are labeled as illustrations, and no tool is named before Level 5, where tools appear only as interchangeable examples. The course is presented on video by the founder, with the full written lesson, key takeaways, and resources under every video.
Skills you leave with, not just topics.
Every module, mapped out.
Start Here
What this course promises, who it is for, and how to get the most out of it.
Level 1 · Thinking in Systems
How businesses actually work: parts, relationships, feedback, and purpose. Results come from structure, not heroics.
Level 2 · Designing Businesses as Systems
The capability view of your business, and one canvas that designs any system: responsibilities, workflows, approvals, automation, improvement.
Level 3 · Designing AI-Native Systems
Where AI participates in each system, on a designed spectrum of autonomy. Humans and AI are collaborators, not replacements.
Level 4 · Designing Queryable Businesses
Make your business something you can interrogate and trust: shared definitions, recorded reality, and a connected interlocutor.
Level 5 · Real-World Implementations
How actual businesses run this way: case studies in a seven-part format that forces the why before the how. Tools appear here, as interchangeable examples.
Level 6 · Building Your Own AI-Native Business
Design yours, end to end: the artifact set, the 90-day build order, evidence-based loosening, and the living one-person-corporation case study.
Everything that comes with it.
- 34 video lessons (~3.8 hours) with full written lessons under every video
- Key takeaways and resources on every lesson
- Knowledge-check quizzes throughout
- The artifact exercise path: eight operating-model documents for your own business
- The 90-day build order
- Lifetime access once the course is yours, including all future updates as the template pack and videos land
Make sure it's the right fit.
- Founders, consultants, and agency owners who want AI to run parts of the business, safely
- Small team operators drowning in work that repeats but never improves
- One-person businesses that need to operate like a much larger company
- Non-technical owners: every idea is taught in plain language, and a pen is enough for every exercise
- You want a tutorial for a specific AI tool. Tools appear late and only as interchangeable examples
- You want prompts and hacks rather than a designed operating model
- You are looking for engineering depth: the software ideas here are deliberately translated for founders
What to have ready.
| Requirement | Details |
|---|---|
| A real business | Or one you are actively starting. The exercises target your actual operation |
| Time | About 30 minutes per lesson including the exercise; one module per week is a comfortable pace |
| Materials | Pen and paper, or any document tool. No software required for any exercise |
Common questions
Do I need a technical background? ›
No. The course never assumes one. Every idea is taught in plain language, and every exercise can be done with a pen. Software ideas that appear (like shared language and human-in-the-loop) are deliberately translated for founders.
Where are the videos? ›
The course is being recorded now, lesson by lesson, presented by the founder. Every lesson already includes the full written lesson, takeaways, and resources, so you can complete the entire course today; videos drop into their lessons as they are produced, and you keep access.
Is this about a specific AI tool? ›
No, and that is a design decision. No tool is named before Level 5, and even there tools appear only as interchangeable examples inside a design that survives tool swaps. The skill you build compounds; tools depreciate.
How long does it take? ›
About four hours of lessons plus your exercise time. One lesson a day finishes in about five weeks; one module per sitting finishes in a week. The 90-day build order in Level 6 turns the whole thing into an operating calendar.
What do I actually walk away with? ›
An operating model for your own business: capability map, system design canvases, shared glossary, autonomy and approvals matrix, founder cadence, compliance calendar, improvement backlog, and an implementation spec, plus the habit loop that keeps improving them.
Why is it free right now? ›
The platform is in early access while the videos are being recorded, so the whole course is open. Start Here and all of Level 1 are free in full, and they stay free. When early access ends, the rest of the course becomes a one-time purchase; Level 1 stays free either way.
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